Mobile-friendly websites will rank higher in Google

Mobile-friendly websites will rank higher in Google as of today

Just as the dust had began to settle from the last algorithm changes, Google has announced the next one, and it’s a biggy! As of today (21st April, 2015) Google will rank ‘mobile-friendly’ websites higher in search results delivered on mobile devices.

This isn’t the first time Google have changed their algorithm to lean their search results towards mobile optimised websites, but considering consumer trends we were hardly surprised when we heard about the latest update. Prioritising mobile-friendly websites will allow users to get relevant, high quality search results that are optimised for their devices.

How will this effect your website?

The new mobile-friendly ranking signal shouldn’t effect the results returned on a desktop search. However, if your website isn’t optimised for mobile devices, it’s likely that it will be pushed down result lists for searches made on mobile and tablet devices. With over 30% of website traffic now coming from mobile users, can businesses really afford to slip away from mobile targeted results?

Websites that are optimised for mobile use will see a jump in their position on mobile search results. While there will be no change to a websites ranking/position on desktop results, this is great news for small to medium sized businesses that have optimised their websites for mobile consumers.

Is your website mobile-friendly?

Encenta specialise in responsive web design, ensuring your website is accessible and functional across all devices. Use the handy mobile friendly test on Google or give us a call on 01342 420 035 to see if your website is optimised and mobile-friendly.