Introducing free invoicing
As part of our Invinto project, we have now added a new feature to the front end of the website enabling users to create PDF invoices for free without the need to register. Users can visit the create free invoices tool and enter the invoice details such as customer address, company logo, currency and invoice items. Users can even specify specific invoice total adjustments such as VAT, shipping and handling charges. When the form is saved, the user is given a link to download the invoice straight to their computer in PDF format.
Once the invoice has been created, we will even deliver the invoice via email or Royal Mail the very same day.
Responsive design on modern devices
With technology advancing further and further, we have seen screen sizes evolve from small monitors to large monitors and with the introduction of smart phones and tablets just over six years ago, we find ourselves working with small screens once again. With the increased usage of smart phones and tablets to browse and use the internet, it’s becoming more important than ever to make sure your website is responsive to modern devices. This means that your website should scale down (or up) to an equally attractive website and be developed with the view of an array of devices in mind. This requires careful consideration of how you should lay your content out and if necessary, hide certain elements on the web page to reduce any unnecessary scrolling.
Website Design Forest Row
Encenta have designed and programmed a large spectrum of websites from small brochure websites to larger and more complex content management systems. We have developed the expertise to utilise a broad range of knowledge to approach conception and design procedure in the most effective way. Using our own panel of experts covering all aspects of design, marketing and technical consultancy, we are able to assist customers who have extremely diverse requirements.
The comprehensive nature of our service has proved to be invaluable to our clients who have made substantial savings already during design-concept and planning phases.
A logo, an identity and a brand – What’s the difference?
Many people have a misconception as to where the differences lie between a logo, an identity and a brand (don’t worry, this also includes people in marketing and design). So here’s a breakdown of what’s what and how it can be applied to your company, business or organisation.
First of all, it must be said that while a logo, an identity and a brand can be individually categorised, they also overlap and should work closely together to achieve their purpose.
With this in mind, you can implement this into the planning of your business or product. This includes envisioning the brand you wish to develop way before your corporate identity and logo.
- the mascot or emblem of a company or organisation
- the representation of an organisation in its simplest form
- the foremost element that triggers the feelings of consumers
- essential for an organisation to be recognisable
- a trademark
- the different physical elements of the company that work together and customers come in contact with
- the complete package of company materials: your logo, business cards, email signatures, websites, ads, your employee uniforms, store layout design, package design, corporate jingle, etc.
- a concept, not a concrete object
- the foundation of your entire marketing framework
- the emotional and psychological relationship between a company and consumers
- what people think and feel when they experience your company (their gut feeling)
The importance of Social Media
With the right content, social media is an opportunity for any business or organisation both big and small to engage with their followers, fans and subscribers. Your social media page is a platform to share news, updates and announcements with people who have an interest in your brand. By liking your page (for example on Facebook) or following you (as on Twitter), internet users are declaring an interest in what you have to say. Whatever content you add now will display instantly on their newsfeed or timeline (a summary of posts shown in a user’s browser). Therefore it is vital you add content that is interesting, relevant to your industry or shareable. If not, you may find your followers will unfollow your page and your audience will decrease.
Shareability is the shareable value of your content. If your audience values your content as humourous or useful, such as offering invaluable advice, you may find that your content gets shared and therefore increasing your audience. Content that gets shared multiple times on a large scale is known as viral content and has been the key ingredient for success for brands all over the world. It’s important to keep your content relevant though or you could risk having the opposite effect and losing your audience.
For many, social media is a way of understanding the size of a brand. A brand with 1 million likes on Facebook is likely to give the impression of a larger brand than a brand with 50 likes. This may not necessarily be the case as it is very easy to purchase an artificial audience on the internet and the 1 million followers may have no interest in the brand whatsoever. A large following may portray a large organisation but you should always focus on your targeted audience.
Each social media website has it’s own purposes and uses:
Facebook and Twitter allow users to share and like content which is a great way for any organisation to expand their visibility on the internet. They both also offer paid advertising which is an excellent way to target a specific audience. For example, a motorcycle repair shop can target people who an interest in motorcycles. Then whenever they log in to the social network, an advertisement will display in their newsfeed or in the advertisements section on the website.
YouTube is an online video website, brands often use this as a platform for showcasing products and services. YouTube videos can also be integrated with Facebook and Twitter.